NX-Perspectives: Design impressionante, Creativita' travolgente
Un viaggio rivoluzionario nella creativita' moderna
Art & Design
July 18th, 2014
July 18th, 2014
To celebrate the launch of the new Lexus NX, we, nssmag,com, are extremely proud to take you on a journey in 3 steps to discover more about the new NX-Perspectives, with a digital art exhibition created specifically for the release of the car. Involved in this initiative, the most innovative artists of the moment from the worlds of design, music and fashion that, by combining their creative minds, will give birth to a particular work inspired by the design of the NX.
The project consists of three phases: NX-Constructed, based on the design of the NX; NX-illuminated, inspired by his own lighting and NX-materialized, its interiors.
For NX-Constructed, artists interactive Hellicar & Lewis have created a digital kaleidoscope whose shards moving part of a film that directly reflects the silhouette and sharp lines of the Lexus angulate NX. An exploration of forms unique and visually stunning.
The second work, NX-Illuminated, sees the collaboration of the collective LuckyMe Lunice and the creation of the artist's video for the new single "Can not Wait To", based on lighting distinctive NX. The result will be a video made of projections that will wisely create a surreal and futuristic atmosphere.
For NX-materialized, finally, the pioneers of wearable technology, XO laboratories have created a video combining couture and some incredible digital effects. Inspired by the fabrics and leathers carefully chosen for NX, Nancy Tilbury and Benjamin Miles, founder of Studio XO, have created four digital skins that will be part of the film made for the NX project.
Stay updated on all the stages of the campaign, visit the Lexus Europe Facebook and Twitter pages or take a look at the website nxperspectives.eu/it
#NXPERSPECTIVES official campaign hashtag
