Inside the Six Nations Championship 2024

The 2024 Six Nations has begun for Italrugby, and despite the 24-27 defeat to England in the opening match, the turnout at the Foro Italico and the Olympic Stadium shows that rugby is still one of the most followed and popular sports in Italy. This was also demonstrated by the energy of the fans who followed the moments before and after the match and, above all, by the 60,000 fans who passed through the "House of Peroni Nastro Azzurro". An area designed to bring Italian hospitality to the world and the spirit of sharing that characterizes the world of rugby. Many English fans shared with the Azzurri the moments organized by Peroni, such as the Editors' dj-set that closed the afternoon of sport.

The Peroni Nastro Azzurro Terzo Tempo Village was a place that prolonged the sports experience and increasingly followed the idea that sport is a moment of entertainment, even beyond the game, as Viviana Manera, Marketing Director of Birra Peroni, said:
"Vivi ogni momento is the philosophy that embodies the essence of every bottle of Peroni Nastro Azzurro, and was created to celebrate the ability of us Italians to fully savour life in every moment. We are delighted to see an increase in the number of visitors to the Peroni Nastro Azzurro Terzo Tempo Village for the first sports day, uniting, entertaining and creating indelible emotions for all fans of this great sport."

Many familiar faces such as Leonardo Ghiraldini and Mauro Bergamasco and the legendary athletes of Sport&Salute such as Massimiliano Rosolino, Alessia Filippi, Luigi Mastrangelo and Stefano Pantano passed through the village. The outstanding performance of Tommaso Allan, Monty Ioane and the entire Azzurri team impressed the fans, who can once again count on the Peroni Nastro Azzurro Terzo Tempo Village at the Olympic Stadium for the second and final match in Italy, against Scotland on 9 March.