Arsenal to wear "No More Red" kit for the first time at home

adidas and Arsenal are proud to announce that the men’s team will wear the No More Red kit, drained of the club’s traditional red, for the first time in a home fixture when they face Liverpool in the FA Cup third round. The match, on Sunday January 7, will mark the third consecutive season Arsenal has worn the No More Red kit. Arsenal Women will also wear the all-white kit on pitch for the first time when they face Watford in the FA Cup fourth round at Meadow Park on January 14. No More Red was launched in January 2022 to support the long-standing work undertaken by Arsenal to help keep young people safe from knife crime and youth violence. This year, adidas and Arsenal are growing community participation in No More Red with the release of a No More Red community t-shirt designed by a young person from Arsenal in the Community.

The No More Red kit will never be for sale, but the bespoke community t-shirt will be available to purchase from Arsenal stores on January 29 with 100% of proceeds going to No More Red charity partners. In 2024, adidas and Arsenal will build on the work done since the inception of No More Red by investing in more safe spaces to play football with the opening of a third refurbished community pitch at Mayville; continuing its mentor-led Social Action Projects which have so far given 83 young people an opportunity to gain experience in the creative industries and many other things as well. 

The No More Red community t-shirt has been inspired by the commitment from supporters and the local community to support No More Red. The t-shirt was designed by Nellie-Rose, a young person from Arsenal in the Community who took part in one of the 2023 No More Red Social Action Projects, which bring together groups of young people from the local community and connect them with inspirational talent from the creative and sports industries. Taking place over four days in 2023, The Fashion Project saw Nellie-Rose and thirty young people visiting the adidas LDN flagship store to learn about football shirt styling. Following this, Arsenal led a class on product lifecycle and t-shirt design to prepare the young people to take part in the t-shirt design competition. The final parts of the experience included a styling session led by celebrity stylist Georgia Medley at the Arsenal Hub, and a workshop hosted by leading ethical garment manufacturer Fashion Enter, who equipped the participants with skills in making and designing t-shirts. Nellie-Rose’s design was chosen based on its celebration of Arsenal as a place of diversity and togetherness, and for representing the club’s role as a home for the local community – a message reinforced by No More Red’s commitment to provide safe places for young people to play football.

Speaking about the community t-shirt, Nellie-Rose said: «It has been so exciting to be involved in this project. Community is everything and it is what No More Red is all about, so it was important this was brought to life in my design. I feel proud that my creation was chosen to represent the campaign and provide the community with another way to support and feel connected to the initiative.»