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Everybody loves adidas Juventus and Bayern Munich tracksuits

And they could revive winter football fashion

Everybody loves adidas Juventus and Bayern Munich tracksuits And they could revive winter football fashion

Recently, football players have been showing a greater interest in their aesthetics, as evidenced by the tunnel fits introduced by Barcelona, the French runway at Clairefontaine that becomes more extravagant every year, as well as many other occasions, such as the massive presence of world stars at Fashion Weeks throughout Europe. If we have witnessed an aesthetic change in the off-duty looks of football players, it's only natural to expect something new in terms of the aesthetics presented on the pitch. Adidas is considering this, and in addition to several interesting kits this season, they have introduced an intriguing (and innovative) training outfit. We're talking about the Winterized Tiro 23, which you may have already noticed during training sessions with teams like Juventus and Bayern Munich. It is a "winterized" sweatshirt, meaning it is designed exclusively for harsh winter temperatures. Both the Turin and Munich clubs have paired it, so far in all training sessions, with very fitted pants of the same color, creating a monochromatic effect. The standout feature of the garment is the padding in the chest and shoulder area, as well as the collar that extends to transform into a balaclava.

In short, with the launch of the Tiro 23, we can assume that adidas aims to both enhance the cool factor of footballers during warm-ups and increase revenue from the sales of training gear. It's evident that this outfit model cannot be worn throughout the year, considering its construction and weight. Moreover, clubs like Manchester United and Arsenal have not yet worn the Winterized Tiro 23 this season, although we cannot determine the motivation behind the choice of these two Premier League teams to continue training with the "classic" sweatshirt. The growing general appreciation for this model lately suggests that a potential attempt by the German brand to standardize training outfits may increasingly become a constant in adidas collections for football clubs. Throughout a football season, players wear various training kits, which, combined with pre-match tracksuits, add up to a considerable number (especially considering that those worn in the league differ from those created for the Champions League).

This aspect can lead to the loss of interest from potential buyers: even though it might be more challenging for a football enthusiast to consider purchasing a sweatshirt rather than a football jersey, given the success of the Winterized Tiro 23, we do not exclude the possibility that training sweatshirts could achieve the same glory as jerseys. Upon careful reflection, there is a lack of a valid winter alternative to the broad summer or spring offerings provided by football apparel. A potential resurgence of tech tracksuits in lifestyle outfits would allow for a revival of the football apparel's moment of success (characteristic of the period around 2010), where, contrary to now, football jerseys took a back seat in everyday looks. Finally, focusing on a unique training sweatshirt (with a highly interesting design) throughout the winter would be a significant benefit for a club's identity, often muddled due to the numerous kits worn throughout a season.