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AS Roma's new jersey signed adidas

A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes

AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes

After announcing its sponsorship agreement with adidas a few days ago, AS Roma today unveiled the new home kit that the Giallorossi's players will wear in the 2023/24 season. As expected, adidas has chosen to pay tribute to the earlier period in which the company produced Roma's kits, from 1991 to 1994, with classic and attractive designs, using some historical elements of the team from the Capitol. In particular from the 1992/93 season, creating an ideal link thirty years after these iconic jerseys.

AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460662
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460663
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460661
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460664
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460669
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460667
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460668
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460670
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460666
AS Roma's new jersey signed adidas A nostalgic dip into the aesthetics of the previous sponsorship with the three stripes | Image 460665

The Pompeian red colour is only interrupted by the three golden stripes that run along the sleeves, collar and edges, as well as the details of the adidas and Roma logos. In this case, the wolf cube designed by Piero Gratton in 1978 was chosen, which has featured on the Giallorossi's jerseys in recent seasons and will return for the first time on the home jerseys after last year's experiment for the second leg. The jersey features a swallowtail hem and is finished with a fan-inspired detail at the back of the neck that celebrates one of Roma fans' most iconic expressions: "Daje Roma Daje." The home jersey is complemented by red shorts and socks with yellow trims, in keeping with the club's tradition.

The new collaboration between adidas and the Giallorossi expresses the message of the "eternal future", a reunion of past, present and future that runs through the home kit launch campaign. In the presentation video, a group of Giallorossi fans traverse the Eternal City at night, from the ruins of Trajan's Market to the Aventine, where they reunite with the players of AS Roma on a terrace lit up at dawn to walk together into the future.

The AS Roma home jersey is available in AS Roma shops and on the AS Roma website, as well as in adidas shops, on the adidas App and on adidas.it.