Inside the Sergio Ramos and Tommy Hilfiger collaboration

Between a game-saving slip and a decisive goal, Sergio Ramos has always distinguished himself on the pitch with his inimitable style, renewed and evolved over two decades of exemplary professionalism. And the move from Real Madrid, where he made history for the Blancos, to Paris Saint-Germain, the most aesthetically pleasing club in the world, has only increased the Spanish defender's interest in the world of fashion.

And Sergio Ramos' recognisability has attracted the attention of a heritage brand like Tommy Hilfiger, which was keen to have him as a testimonial for its new Polo Pique 2023 eyewear collection. The sports-inspired collection, designed and produced by Safilo S.p.A. Group, was unveiled with an exclusive party in the sumptuous setting of the Palais De Tokyo in Paris and features distinctive design details such as the brand's iconic red, white and blue flag. We took the opportunity to speak to Sergio Ramos about his partnership with Tommy Hilfiger and the ever closer relationship between football and fashion.

"Shooting the campaign was fantastic," Sergio Ramos told us. "The team, the set, the outfits and of course the fact that I was the first to try on the new Tommy Hilfiger glasses. And then the music, the atmosphere in the city and so much fun. It's always an incredible experience. Tommy Hilfiger glasses give you everything you need - design, comfort and cool style. I could not be happier with my glasses and the beautiful collection they present." For Ramos, "glasses are an accessory I use all the time, just like shoes. I think they are the things I like the most and usually change the most."

With Tommy Hilfiger, "the relationship started more or less two years ago, they contacted me and there was a strong connection right away. I was immediately excited to get attention from a brand that I have followed for several years and that embodies values I recognise and feel I belong to." These include simplicity, comfort and tradition, which Ramos defines as fundamental on and off the pitch. "I believe that in football you can also express yourself more spontaneously, because although there is so much isolation, there is always a moment when you can show your personality very easily. After all, footballers are media figures and can appeal to their fans through their clothes and style," says Ramos. "I am lucky to be able to play football and the relationship that develops between us footballers and fashion is becoming more and more interesting."