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The new materials of club's crests

From Roma's holographic to AIK's velvet

The new materials of club's crests From Roma's holographic to AIK's velvet

The latest team in chronological order was AS Roma, which created a holographic symbol that goes from the ancient ASR crest to the classic logo with the Capitoline she-wolf, but it was not the only one. In recent times, more and more clubs are transforming their crests by trying to go beyond the classic heat-printed fabric patches with new materials, formats, and patterns that are less usual on a football jersey. Innovations that most likely will not be imitated by other clubs but have allowed us to see something completely different and refreshing on the field for the aesthetics of jerseys. Here are seven unusual logos seen on jerseys in recent seasons.

AS Roma

The crest that the Giallorossi club unveiled on this season's third jersey will probably never see the field, as its holographic effect that changes depending on the angle at which it is viewed contradicts Article 8.04 of the UEFA Equipment Regulations. In fact, New Balance has already provided a static logo for the jersey in which the Giallorossi will take the field, and the optical effect will thus be limited to the jersey intended for sale. A splitting that well tells of the difficulty of innovating while at the same time respecting the strict regulations of the federations. 


For the second jersey, the Spanish team decided to harmonize its crest with the color scheme chosen for the jersey, a deep purple contrasted by metallic gold tones with purplish highlights. Made of plastic material, it stands out with a strong presence on the jersey, like an iron plate on the chest, breaking with the tradition of colorful and animated logos. A further degree of minimalism toward the virtual and futuristic. 

England W National team

The European champion women's selection dressed the first iridescent crest in the history of the English national team on their jerseys, debuting a historic pattern such as the Three Lions in a metallic key. A style that illuminates the kit of the English women footballers, in total white with metallic details on blue for the home jersey, in orange with bronze details for the away version. Both turned out to be winners.

Venezia F.C.

Venezia also chose a strong rebranding of its visual identity for this season, relying on the expert work of Bureau Borsche, who designed a monochrome logo very different from the previous one and featuring a plasticized rubberized material. As we were told by Jean-Pierre Meier himself, "the new coat of arms of Venezia contains the letter V, a book, the lion, the team colors and the stripes of the city flag." 


The Swedish capital's club for its "Royal Edition" jersey opted for opulence, making an oversized, embossed crests for its kit in dark royal blue with a city map above. The classy touch, however, is the material with which it was made in blue velvet, a fabric that hardly finds a place on a game jersey but at the same time gives a rare elegance to the kit.  

AS Velasca

One of the most aesthetically conscious amateur teams, AS Velasca of Milan, has also created its kits for the current season in collaboration with designer Joel Andrianomearisoa by inspiring the blades of grass that make up the football field. The team's logo is also drawn directly on the velvet kit, contributing to the result of a unique jersey with applications directly on the fabric with a pencil effect in the style of the Madagascan artist.

Red Star

The Paris team last year designed a distinctly unique jersey, especially for the crest used. Made with Daily Paper, they introduced a crest with a Velcro surface that allows the jersey to be customized by attaching additional badges to it. A way to enhance the motto that accompanies the Red Star, famous for its activism and social initiatives, "is more than just Football, more than just a jersey."