EA SPORTS FC will become the new title sponsor of LaLiga

After the rumours of the past few months, Electronics Arts Inc. and LaLiga have recently made it official that they have signed a unique multi-year partnership. Starting in the 2023/2024 season, the partnership between EA SPORTS and LaLiga will include naming rights for all Spanish league competitions, a complete rebrand that will include logos, graphics, fonts and all other visual elements, as well as new in-game integrations and collaborations. A partnership that will not stop at just the top league, but will include the LaLiga Promises and, of course, will also include the virtual league, the eLaLiga.

"EA SPORTS FC is committed to delivering the most authentic and immersive experiences in world football. Our innovative new partnership with LaLiga further elevates this ambition and strengthens the position of both organisations at the heart of football culture," said David Jackson, VP Brand, EA SPORTS FC. "The visible reach and scale of this partnership is deeply exciting, as is the opportunity to deliver incredible experiences for fans through gaming innovation, interactive entertainment and grassroots initiatives." 

It is a partnership that attests to EA SPORTS' strong desire to turn over a new leaf after it changed its historic name from FIFA to EA SPORTS FC at the wire this season. An important step to position the brand and undo all the efforts made over the years since the name change.