Lotto is returning to Serie A

The season just past gave us Monza's historic first promotion, and along with Galliani and Berlusconi, a piece of sportswear history, Lotto, will also return to Serie A. The last presence in the top flight for the Italian brand dates back to the 2018-19 season, when it designed the jerseys for Genoa. But even before that, there was a time in the world of sport when the sponsorships of the best tennis players in the world, who have always been icons of fashion, the greatest footballers and memorable sportsmen and women, were not just the multinationals such as Nike and adidas: among the brands most worn by sportsmen and women was that of the small company founded in Montebelluna in 1973. 

Repeating after years of countless successes is difficult, especially for a brand that is big but has lost some ground in recent years due to bankruptcy events. Today, with the same rapidity with which the brand had imposed itself in the world of sport in the 1980s, it is slowly being downsized. Monza's exploit is a great opportunity to return to the glories of yesteryear, exactly when the double lozenge populated all the most famous pitches in Europe with its footwear and clothing.