First football agency to land on TikTok

'The innovative path in the digital world continues' of the agency, World Soccer Agency, founded by Alessandro Lucci and Alessandro Lelli in 2002. Today, the agency announced the launch of its official account on TikTok, the platform born in 2016 and available in more than 150 countries and in 75 languages, which has become one of the most downloaded Apps in the world: the WSA is the first international football agency to land on the infamous Chinese social, which has become a reference point for the production of creative and viral content.

The agency, in a bid to internationalise its brand and continue its new direction in social media content creation and digital innovation, will use TikTok to reach and entertain a new online audience. The WSA's new verified TikTok account, which has already been active for several weeks and can already count on a fair number of views, aims to give even greater visibility to its clients at the top of international football.