Is a collaboration between Gucci and Real Madrid on the way?

The dawn of a new era for Real Madrid is clear from the new stadium and the farewell of living Madrid legends like Sergio Ramos. But even off the pitch, the Galacticos revolution seems to have started. As reported by Footy Headlines, the club with the most Champions League on the board could create an off-the-pitch collection for the 2022-23 season that incorporates the iconic style of the Gucci monogram. Once again, according to the leak and without yet having any confirmation either from the brands involved - adidas and Gucci - or from the Spanish team, fashion and football could collide and create one of the most incredible collaborations of recent years.

What Footy Headlines excludes 100% is an involvement of the Italian luxury brand in the creation and design of the second and third jersey - since the first has already been unveiled. A Gucci x Real Madrid collection could definitively shift the balance of the football-fashion ecosystem, but at the same time it is a very complex operation to bring to a conclusion. Historically, traditional luxury brands have kept a safe distance from collaborations of this kind, even if the match in question would be with one of the three best known teams in the world.

The suggestion is there, but the foundations to build something concrete are lacking at the moment. Although many on Twitter leverage the fact that stylistically Real Madrid players often wear Gucci off the pitch - just think of the French duo composed of Karim Benzema and Raphael Varane - the distances between the two brands still seem important. Real Madrid has accustomed us to twists and turns involving great personalities from the fashion world - as evidenced by the collaborations with Yohji Yamamoto in 2014 and Pharrell Williams last season - and has already shown that it has considerable firepower, but in this case involving a brand of the caliber of Gucci could be very complicated.