adidas will sponsor Miracoli Football Club from Corviale

On the occasion of the start of Euro2020 in Rome, adidas launched a project alongside Calciosociale, a socio-educational reality on the world of football that operates in the Roman district of Corviale, characterized in recent years as a meeting place able to involve the neighborhood community.

Through the Impossible is Nothing campaign, adidas decided to marry the Calciosociale project giving its contribution to the cause, as told by the senior director of the brand Irene Larcher: "We are happy to be able to support a project like that of Calciosociale, which now operates years within the context of Corviale. This collaboration represents for adidas the perfect combination of what is our way of seeing the world and summed up by the claim Impossible is Nothing - a way of seeing possibilities in the world where others see impossible situations and changing people's lives thanks to the power of sport. - and what Calciosociale has actually been able to achieve in the area ". The adidas ambassador Alessandro Nesta held a masterclass with the boys of Calciosociale, talking about his experiences as a footballer and the role of football in his life, while Mahmood, voice of the campaign video, who accompanied the boys and girls on the pitch present at the event.

In addition to the support of the Calciosociale project, adidas will also be the technical partner of Miracoli Football Club, the first men's and women's football school founded on the principles and values of Calciosociale created with the aim of promoting an ethical and educational dimension alongside the competitive dimension of sport. .