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San Carlo becomes the new official partner of the NBA

Italy increasingly at the center of the expansion dynamics of the American league

San Carlo becomes the new official partner of the NBA Italy increasingly at the center of the expansion dynamics of the American league

The presence of the NBA in Italy continues to grow. After opening the only European NBA Store in Milan and after announcing an important partnership with Decathlon last week, the most advanced professional league makes San Carlo official as a new partner. The multi-year agreement between the two brands will make the NBA logo travel on the millions of packs of chips produced by the Italian company to spread throughout the territory in an increasingly widespread way and trying to involve targets of all kinds.

San Carlo, on the other hand, never misses an opportunity to internationalize its brand. Being a leader in Italy in the potato chips and savory snacks market is not a sufficient record for Susanna Vitaloni, CEO of San Carlo, who is very satisfied with this new agreement: "We are excited about the new partnership with the NBA, which strengthens our support for sport. and its core values, such as healthy competition, team play and commitment have always been part of our philosophy and we firmly believe that they can play an important role in everyday life". Furthermore, San Carlo will not only carry the National Basketball Association logo but will organize prize competitions giving fans the opportunity to win many NBA branded prizes.

"We are delighted to welcome San Carlo to our team of partners in Italy. Given the continued growth of our presence in Italy, we are thrilled to work with such an iconic brand that offers our fans numerous products to enjoy during NBA games. of this and upcoming seasons" said Mark Osikoya, NBA EME Associate Vice President and Global Partnerships. The appointment of San Carlo as the NBA's Official Chips and Salty Snack is one of the many steps the league is taking to increase engagement where the market is more mature.

Thanks also to the work behind the scenes of Infront, the NBA strengthens its brand reputation year after year in the main areas of interest. Europe - and in particular Spain, France and Italy - are important markets for the NBA in several respects: merchandising, streaming content consumption, following on social media and media coverage. The strategies of the marketing offices among the most efficient in the world, sporting speaking, are well defined and include our country in a massive way. Even where there seems to be no immediate link, behind every collaboration there is logic and study. San Carlo and NBA are only apparently worlds that do not communicate with each other, but being leaders in their respective sectors allows them to create win-to-win business and do the good of both companies.