The limited edition AS RomaxBrainDead jersey will be available

AS Roma's fourth gaming uniform produced in collaboration with Brain Dead will be available in selected stores. The yellow and red uniform was unveiled last week and, as announced, will only be wearable digitally on eFootball PES 2021, Konami's video game with which AS Roma have signed an exclusive partnership. The physical sale will be available in a limited edition in the coming weeks in selected retailers: Brain Dead Studios Fairfax, Brain Dead Milan, Dover Street Market Los Angeles, Dover Street Market London, Dover Street Market Ginza and the AS Roma Store in Via del Corso in Rome, as well as on Brain Dead and AS Roma websites.

The bond of the giallorossi with the community of artists comes from common principles of the two realities. Both  Brain Dead and Roma were born to allow sportsmen and artists respectively to express their culture: on the one hand football, on the other artistic - Brain Dead's motto is "stamp out reality", "eradicate reality". The subcultures that emerge from brain dead's many projects reach all over the world, just as Roma fans gather at the Olympic Stadium to shout together the love for the yellow and red jersey. A uniform that Brain Dead celebrated through the fourth kit, enhancing the social colors - yellow and red - and working on a pattern that expressed the heritage of the Roman club. The shirt also bears the aesthetic features of the Brain Dead line, with details on the collar, hips and sleeves. But the real protagonists of the shirt will always be the social colors of Rome.

This Roma shirt brings the Giallorossi among those clubs that are investing in the relationship with digital. Fashion and football, in fact, are increasingly integrated with the world of gaming: many sports clubs and luxury brands are working to propose their products in a virtual dimension, or in exclusive cases, create new ones entirely pixelated, such as the Gucci Garage Store. The case of Nowhere F.C. is one of the most important examples that connect sport, fashion and gaming, and the fourth kit of Rome will be a fundamental new step towards the integration between sports and virtual reality. In fact, the fourth jersey is a process that goes further because it is proposed initially only for online and only later available also physically. Meanwhile, the uniform will also be used in the official meetings of Roma during the matches of the PES eFootball Pro 20-21, with challenges that will involve the Giallorossi from December 2020 to May 2021; will be first-tier virtual matches, such as those against Barcelona, Bayern Munich and Juventus.  

The AS Roma x Brain Dead fourth kit is available on asroma e wearebraindead

Credits: 

Creative and Art Direction: Francesca Ferretti e Luca Grottoli
Photography: Camillo Pasquarelli
Talent: S-Venom - Emiliano Spinelli