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Jordan Brand's Jumpman logo will be on all NBA 2020-21 uniforms

On the Statement Edition it will replace the Nike swoosh

Jordan Brand's Jumpman logo will be on all NBA 2020-21 uniforms On the Statement Edition it will replace the Nike swoosh

NBA and Jordan Brand extend their partnership. After joining the league on the Charlotte Hornets shirts, after having been featured on the All-Star Game shirts for the past 3 years, the Jumpman logo is ready to conquer the entire NBA. The brand, in fact, will be present on all the Statement Editions of the 2020-21 season. An expansion that, as we know, does not stop at the American basketball professional league, but crosses the ocean to get to Paris on the PSG side and returns to the NFL field.

The announcement came yesterday, almost coinciding with the release of the first new jersey of a franchise. In fact, Trae Young and John Collins' Atlanta Hawks were the first to show the Jumpman on the uniform. A few minutes later the joint release of Nike-Jordan and the most advanced league in the world from a sponsorship point of view arrived.

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/ Gli @atlhawks sono la prima squadra @nba a lanciare le nuove jersey per la stagione 2020-21. Lo stile retro voluto da una franchigia che è in piena fase di rebuilding - stilistico e tecnico - si ispira a tutte le gloriose maglie vestite negli ultimi 50 anni. Gli Hawks, inoltre, sono anche la prima squadra ad avere il logo Jordan sulla statement edition uniform, novità che è stata appena introdotta da @nikebasketball. Pareri? - The @atlhawks are the first @nba team to launch the new jersey for the 2020-21 season. The retro style desired by a franchise in the midst of reconstruction - stylistic and technical - is inspired by all the glorious uniforms worn in the last 50 years. The Hawks are also the first team to have the Jordan logo on the special edition uniform, a news that has just been introduced by @nikebasketball. Thoughts? #nsssports Ph: @atlhawks

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The new collections are expected no earlier than October, as Nike recalls at the end of the release. According to Nike's latest reports, Jordan Brand has brought in the swoosh cases an income that exceeds 3 billion dollars in 2019. Multiplying by 30 the presence of the logo on the NBA jersey - which already live in a large market - means betting and win at the same time.

After the Hawks came the Pistons - unleashing the most incredible memes given the historical rivalry between Jordan's Bulls and Detroit's "Bad Boys" - and subsequently the Chicago Bulls, showing off the "pinstripe" version with the Jumpman, a combo not suitable for the faint hearted and nostalgic.