Browse all

adidas celebrates Juventus' return to the pitch with a short film

The dedication to the "Vecchia Signora" through the words of Paulo Dybala

adidas celebrates Juventus' return to the pitch with a short film The dedication to the Vecchia Signora through the words of Paulo Dybala

Tonight Italian football is back on the pitch in the Italian Cup match between Juventus and Milan and adidas chooses to pay homage to its most representative team from the Bel Paese with a short film.

After almost three months of suspension due to the Covid-19 pandemic, adidas creates hype around the new challenges that the Bianconeri will have to face from here at the end of the season through an open heart message that Paulo Dybala sends directly to his club, the "Vecchia Signora", who in this case becomes "Mia Signora".

The sender of these words, however, is not only the Argentine, but is the whole of the Juventus community, made up of teams and fans, who highlight their motivation to be found ready and the intention to start again to devote themselves completely to their only goal, to win.

''My lady,
we waited for the storm to pass.
We are almost there,
soon you can see us in action,
perceive our love.
We will do our best for you,
we will fight for you,
dedicating every victory to you.
When the wait is over,
we will all be ready. ''

By now the wait is over, in a few hours the Turinese will return to the field and, if there were no fallout from the pandemic, we will have a summer full of football waiting for us, with a 2020/2021 championship that will start again close to the current one.