Nike has unveiled the apparel collection of the US Soccer Team
Inspired by the sports of the major American leagues
Sports
May 5th, 2020
May 5th, 2020
In conjunction with the official launch of the uniforms that will accompany the US Soccer Team throughout 2020, Nike has also unveiled part of the sportswear collection associated with the football team, taking inspiration from 3 major American sports: baseball, basketball and American football.
A marketing strategy, that of associating purely fashion items with sports other than football, already seen recently with the South Korean football collection in which Nike has proposed cross-sectional items such as a shoulder strap and a baseball shirt, all themed ''white tiger''.
In this case, the Nike USA 2020 baseball shirt has a short-sleeved silhouette inspired by the classic sweaters used in MLB, black with red and blue details with the STATES cubital writing, a detail that has already been used on football shirts .
The basketball jersey, on the other hand, is obviously sleeveless and reproduces the style of an NBA tank top, with white as the main color, blue and red details and STATES. Unlike the baseball one, a further detail is added, namely the crest of the US Soccer Team.
Finally, the one inspired by American football is a tribute to the NFL uniforms, with the Nike Futura logo at chest height and the patch - left blank - for the name on the back.
