Tommy Hilfiger has just unveiled the TommyXLewisXH.E.R. collection
The fourth chapter of a capsule that is enriched with a feminine touch
Sports
February 13th, 2020
February 13th, 2020
After three seasons of artistic collaborations with Lewis Hamilton, designer Tommy Hilfiger and F1 champion surprisingly involved R&B singer H.E.R. for the next TommyxLewis Spring2020 collection. The Californian singer - H.E.R. is the acronym for "Having Everything Revealed" - has won many awards including the Grammy Awards 2019 for best R&B performance and best R&B album.
Based on sustainability and the 'Style for All' philosophy, more than 75% of the TommyXLewisXH.E.R capsule have been made with 100% organic cotton. The new collection of the trio, also thanks to the feminine touch of the American artist, is fresh and colorful, with the monochromatic color palette enriched with touches of neon yellow, blue, orange and red.
The TommyXLewisXH.E.R range includes comfortable hoodies, sweatpants and shirts with graphics and words written everywhere, including the iconic TOMMY HILFIGER flag, the "Loyalty" key-word and the "H" logo of the pilot. As stated by the American artist in a note:
"I am grateful for the opportunity and freedom that Tommy and Lewis have given me to bring my personal and aesthetic vision to the TommyXLewis collection. We have a common belief that fashion should be for everyone, so putting inclusiveness at the center of the capsule was a breeze. It was an incredibly creative and collaborative experience and it was rewarding to be able to express myself in a new way through fashion."
"Through TOMMYNOW, we continue to go beyond what fashion on the catwalk may seem, deepening the dialogue it supports, the experience it provides and the great change it can inspire" said Tommy Hilfiger. "Our platform" See Now, Buy Now "has evolved into a stage where artists can express their creativity and values. Thanks to the inexhaustible commitment of H.E.R. in inspiring the new generations to be authentic and strong of our common belief that fashion must enable us to be ourselves, we are excited to present this unique capsule collection, which perfectly tells the DNA of our brand".
