WWE lands on TikTok and brings with it over 30 wrestlers' theme songs

WWE is a growing brand. The number one wrestling league in the world is always looking for new dimensions in which to settle, to preserve the charm around a show as fake as exalting. From the time when Italia1 broadcast Rey Mysterio's 619 or John Cena's Attitude Adjustment on Saturday night, WWE has reached 52 million subscribers on YouTube and a billion followers on social media. Gen Z and Millennial have not seen Eddie Guerrero fighting, just as they have not seen Nunzio losts evry single match, so the federation has decided to land on the social network closest to the new generations: TikTok, social network whose popularity has been in disruptive growth in the last year.

In its landing on the Chinese platform, WWE has brought with it the licenses for over thirty theme songs of modern and past wrestlers, a true exclusive since these entrance music aren't available on Instagram - where there are some special filtres to recreate the entrances of some wrestlers on the Instagram Stories. So TikTok is the only place where you can record short videos and meme-clip adding the iconic theme songs of legends like Stone Cold Steve Austin and The Rock, or the creepy and mythical entrance music with the bell chimes of the Undertaker, or the modern entrance themes of main people like John Cena, Sasha Banks or Becky Lynch.

The partnership with TikTok has been launched on the occasion for the last Pay-Per-View event of the company, TLC: Tables, Ladders and Chairs, staged last night, and it has been inaugurated with a short video featuring "The BO$$" Sasha Banks.
Jayar Donlan, WWE's Executive Vice President, Advanced Media, said he's enthusiastic for the new collaboration between the company and the social network, that will "allow the WWE Universe's fans to come in contact in new ways with the Superstars of the federation".
The partnership between Tik Tok and the world of wrestling - as the videos show - seems to perfectly unite two worlds that combine similar characteristics, which over the years have allowed the spread of both, more than anything else the theatricality and the ironic tone, which if combined with background music, they make everything even more complete.

To use WWE's theme songs on your TikTok videos you should just search them on the music selector of the app.