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BAPE celebrates its birthday with a camo Formula 1

Fast & fashion?

BAPE celebrates its birthday with a camo Formula 1 Fast & fashion?

What have you done for your 25 years? Have you gone out with friends? Did you eat pounds of cake and drank like there was no future? Well, A Bathing Ape has done things a little bigger. In fact, after a Mercedes 300 SL, a Mercedes-AMG GT S and a Mercedes-Benz G-Class, has decided to celebrate the important birthday with a Formula 1, of course, all camo.

The one presented in the luxury shopping complex of Omotesando Hills in Tokyo is not only a very expensive toy , but it represents a small record: it is the first time in its 70 years of history that the company Formula 1 implements a partnership of this kind (that is not specific for a racing team) with a fashion label. It is a co-branding project to bring fans closer to the sport that marks the beginning of the collaboration between BAPE and the international auto racing league. This is reflected in a press statement by Tanya Wilkinson, the Formula 1 Head of Marketing Partnership announcing a larger pipeline of products on site to celebrate both the thirtieth anniversary of the Japanese Grand Prix at Suzuka and the 1000th Grand Prix of next season in China. Who knows what other surprises we will present Bape and Formula 1 together