adidas World Cup advert is full of creators
From Beckham to Gabriel Jesus, passing by Lionel Messi, A$AP Ferg and Mohamed Salah
Sports
June 5th, 2018
June 5th, 2018
Just one day after the Nike unveiled Brazil's 2018 World Cup spot, adidas responded by dropping the clip 'Create The Answer' on YouTube. A short more than an advertisement, with as many as 56 famous personalities marrying the three stripes from the world of sport, fashion and music: Messi, A$AP FERG, Josè Mourinho, David Beckham, Pogba, Stormzy, Zizou, Wozniaki, Kloss and Pharrell Williams.
The spot highlights the crossover between football, fashion, and music. The narrative line is clear: the spectator is guided behind the scenes of a show - whose highest point is foot-volley with the LED net! - and invited with a lot of Pharrel's move to look for their creativity, following the motto "Creativity is the answer".
Stealing the show from a product side, David Beckham previews an upcoming Predator Accelerator "Electricity" re-release, expected to drop later this month twenty years after the original. The boots will feature the same upper design as the iconic 1998 boot, set on top of a Predator 18 outsole.
