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How did The Next Classic Experience go

Jaguar and Baracuta's event to celebrate the search for the future classic

How did The Next Classic Experience go
Jaguar and Baracuta's event to celebrate the search for the future classic
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How did The Next Classic Experience go  Jaguar and Baracuta's event to celebrate the search for the future classic

Begun in November 2021, The Next Classic Guide-the cool hunting project carried out by Jaguar and Baracuta-has reached its celebratory moment: TheNextClassicExperience. A journey that lasted more than six months and touched more than eight countries in search of what we could call a classic tomorrow. Developed from the collaboration that generated a custom Baracuta E-Pace and a G9 Harrington Jacket embellished with the iconic Jaguar logo, The Next Classic Guide entrusted the talents of some of Europe's most interesting creatives to search for new places, new trends and new characters.

After being presented during the last MFW, the project returned to Milan inside the striking location of San Paolo Converso. Through an interactive art installation it was possible to discover places, trends, cool people who have made their lives a mission in defining the "next classic". Throughout the day on May 18, San Paolo Converso opened its doors to a unique experience designed to tell the relationship between fashion and motors in a completely different light. But The Next Classic Experience went further, with an evening made up of DJsets with guests the many names behind the project, from Samutaro to Kofi McCalla, to the evening's guest of honor: Lucien Clarke, founder of Palace and a true legend of street culture. A unique event, told by Niccolò Rinaldi's photos.