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MSGM x FILA: tennis, the avant-garde of fashion

An unexpected collaboration that highlights the brand's bold spirit

MSGM x FILA: tennis, the avant-garde of fashion
An unexpected collaboration that highlights the brand's bold spirit
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MSGM x FILA: tennis, the avant-garde of fashion  An unexpected collaboration that highlights the brand's bold spirit

Rhythms and routines follow one another in an elegant harmony polluted by the labels of yesteryear and the bon ton codes of a now distant past: family traditions result in a bourgeois monotony of a Saturday afternoon spent at the country club, between a match and a swim in the pool. 


 

The tennis court is our catwalk, a family quirk to spend yet another weekend smothered in the frills and flourishes of past generations. 

 

"FILA, for me, is the tennis court" - says Massimo Giorgetti - "I wanted to give it a romantic interpretation, thinking of a cinematographic world. [...] Visiting the FILA archives, I was surprised by how much they have done over the decades. I just had to remix and update". 

 

 

A collection full of colour and a cool metropolitan spirit, energetic, joyful and characterised by a certain irreverence; inspired by a visit to the FILA archives, followed by a decidedly personal and very MSGM elaboration.

 

Photographer Vincenzo Schioppa
Photographer Assistant Laurent Bentil
Light Operator Andrea Zonta
Stylist Chiara Tiso
MUA Ginevra Calie
MUA Assistant Daniela Terruli
Editorial Coordinator Edoardo Lasala
Art Direction & Production @nssfactory
Models Christina Mayr Souley Bah Theo Levy 
Location: Grand Hotel Tremezzo