A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

A Guide to All Creative Directors

Browse all

Milan bikers are the stars of MSGM's SS26 collection

A collection that praises energy and dynamism

Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism

The MSGM Men’s SS26 collection, titled “I Feel the Rush”, represents an immersion into the world of bike culture, seen not only as a physical discipline but as an expression of identity, freedom, and personal style. Massimo Giorgetti explores the universe of the bicycle as a symbol of vital energy, a means through which one travels both external and internal territories, crossing through real and mental landscapes with the wind in one’s face and adrenaline flowing. The essence of the collection is a constant tension between physical endurance and emotional lightness. The bicycle is not only the thematic protagonist but also a visual metaphor: each piece is born from a journey, from a direct experience with the environment, from snapshots taken along actual cycling routes with the designer’s smartphone, later transformed into patterns, textures, and prints that document the memory of places.

Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570583
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570582
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570581
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570580
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570579
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570578
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570577
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570576
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570575
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570574
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570573
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570572
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570571
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570570
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570569
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570568
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570567
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570566

The garments reflect this philosophy with an aesthetic that combines functionality and lyricism: jackets that break away from their classic formality, shirts that become technical jerseys, silhouettes that adapt to the body in motion. Materials are carefully selected with attention to athletic movement: ultralight technical nylons, treated Cordura to evoke the wear of time and weather, denim processed with effects reminiscent of grass, earth, and effort. Each fabric tells a story, each finish simulates direct contact with the landscape and the action. Color is charged with competitive and symbolic meaning: pink and yellow recall iconic cycling jerseys, evoking competition, fatigue, and glory.

Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570565
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570564
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570563
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570562
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570561
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570560
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570559
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570558
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570548
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570556
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570555
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570554
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570553
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570552
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570551
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570550
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570549
Milan bikers are the stars of MSGM's SS26 collection A collection that praises energy and dynamism | Image 570557

The collection thus becomes a visual and tactile diary, an itinerary to be worn stage by stage, where each garment is a pause, a finish line, a moment of reflection or momentum. The collection’s very title is an invitation to feel the heart racing, the breath shifting rhythm, the sweat becoming a testament to vitality. The perforated mesh, bleach treatments on knitwear, and hybrid cuts speak of falls and comebacks, of authentic bodies pushing their own limits. There is no artificial spectacle: the lookbook is set on the streets of Milan and features, alongside traditional models, the bikers of the 24.7 collective in all their raw, unfiltered authenticity.