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The Real Milan Fashion Week

Gianni Barlassina's analog shots tell of the dissonance between glamour and everyday life

The Real Milan Fashion Week
Gianni Barlassina's analog shots tell of the dissonance between glamour and everyday life
The Real Milan Fashion Week Gianni Barlassina's analog shots tell of the dissonance between glamour and everyday life

During fashion week Milan becomes the centre of global glamour, but during the rest of the year it's a city like thousands of others where people walk, go to work, throw the garbage and tie their shoes.
When the two universes of fashion and everyday life collide, however, a surreal atmosphere arises that only the inhabitants of the city could really recognize. The analog shots of Gianni Barlassina - Milan-based photographer and journalist that shares analog street style photos on his IG profile - tells the story of the Fashion Week from an awkward prospective: the mess, the wannabe influencers, the photographers, the black cars, the models and the celebrities mixed with the ever picturesque banality of the street.
A type of hyperreality immortalized without filters by a new school of photographers, whose best representative and precursor is the British Martin Parr.

Scroll through the gallery above to discover what Milan is like on the days of fashion week and fashion week around Milan.