What went down yesterday at the Dazi of Arco della Pace in Milan was one of the most anticipated events of the whole season, not only for football fans but also for the cool kids of the city. 

The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 13
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 14
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 15
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 16
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 17
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 18
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 19
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 20
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 21
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 22
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 23
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 24
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 25
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 26
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 27

Milan presented yesterday the third kit for the season 2019/2020 designed by PUMA: the iconic black and red combination this time is reiterated in an unprecedented print that mixes different graphics and nuances, with a strong fashion connotation. For the occasion, the new jersey was worn by real Milan champions: captain Alessio RomagnoliKrzysztof PiątekPepe Reina, Lucas BigliaRade Krunić and coach Marco Giampaolo, along with the women's team, with the golden girls Valentina Giacinti and Valentina Bergamaschi. The footballers have even gifted some of the attendees with a few jerseys of the new kit. 

The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 28
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 29
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 30
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 31
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 32
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 33
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 34
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 35
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 36
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 37
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 38
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 39
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 40
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 41
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 42
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 43
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 44
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 45
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 46
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 47
 

The new jersey, a great symbol of belonging but nevertheless a real fashion item, was also the protagonist of two different customization experiences. The first one could be made by every guest of the event, applying on a black PUMA shirt graphics and prints; while the second was the work of APJP, the now well-known brand founded by Alberto Panocchi and Joelle Pomioli, who used brushes and colors to give life to a unique and artistic version of the jersey.

The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 48
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 49
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 50
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 51
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 52
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 53
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 54
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 55
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 56
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 57
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 58
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 59
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 60
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 61

The unveiling of the third kit turned into a real party thanks to the DJ sets by Tommi Boy, Speaking Minds and above all Seth Troxler, a real legend of the house music scene that has played in the biggest festivals in the world, who yesterday made the Milanese crowd dance til late. 

The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 62
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 63
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 64
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 65
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 66
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 67
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 68
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 69
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 70
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 71
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 72
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 73
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 74
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 75
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 76
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 77
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 78
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 79
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 80
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 81
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 82
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 83
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 84
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 85
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 86
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 10
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 1
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 6
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 4
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 3
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The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 12
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 8
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 9
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 5
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 0
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 87
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 88
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 89
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 90
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 91
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets | Image 92

Discover in our exclusive reportage what went down at the Roar of Milan event. 

Video by Pablo Shablo