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The Roar of Milan: the launch event of Milan's PUMA third kit

Milan footballers, customs and amazing DJ sets

The Roar of Milan: the launch event of Milan's PUMA third kit
Milan footballers, customs and amazing DJ sets
The Roar of Milan: the launch event of Milan's PUMA third kit Milan footballers, customs and amazing DJ sets

What went down yesterday at the Dazi of Arco della Pace in Milan was one of the most anticipated events of the whole season, not only for football fans but also for the cool kids of the city. 

Milan presented yesterday the third kit for the season 2019/2020 designed by PUMA: the iconic black and red combination this time is reiterated in an unprecedented print that mixes different graphics and nuances, with a strong fashion connotation. For the occasion, the new jersey was worn by real Milan champions: captain Alessio RomagnoliKrzysztof PiątekPepe Reina, Lucas BigliaRade Krunić and coach Marco Giampaolo, along with the women's team, with the golden girls Valentina Giacinti and Valentina Bergamaschi. The footballers have even gifted some of the attendees with a few jerseys of the new kit. 

 

The new jersey, a great symbol of belonging but nevertheless a real fashion item, was also the protagonist of two different customization experiences. The first one could be made by every guest of the event, applying on a black PUMA shirt graphics and prints; while the second was the work of APJP, the now well-known brand founded by Alberto Panocchi and Joelle Pomioli, who used brushes and colors to give life to a unique and artistic version of the jersey.

The unveiling of the third kit turned into a real party thanks to the DJ sets by Tommi Boy, Speaking Minds and above all Seth Troxler, a real legend of the house music scene that has played in the biggest festivals in the world, who yesterday made the Milanese crowd dance til late. 

Discover in our exclusive reportage what went down at the Roar of Milan event. 

Video by Pablo Shablo