Shortly after the huge Internet success of "In My Feelings", the so-called #KikiChallenge has become viral on Instagram thanks to the actor and comedian Shiggy (who also happens to appear in the videoclip). Today is finally THE DAY, super gassed to find out that Drake’s new video is online! The challenge has driven Instagram users crazy, sometimes even with tragic results, watching them chase their car running away from them.
The #KikiChallenge has become viral also thanks to the cute dancing of several superstars that have actually later taken part of his official video released today. Just to name a few: Will SmithDua Lipa, the actors of Stranger Things, the host Ryan Seacrest and many others.

Three things to know about Drake’s latest video In My Feelings | Image 0

So again, here’s the news: Drake has published in the past few hours the videoclip "In My Feelings". The video kicks off with a mini-sketch in which he tries to reconquer an old flame named Kiki. The romantic scene, which recalls the aesthetics of a 90s TV series, is interpreted by the actress of ‘Power’ La La Anthony, while the mother is the actress Phylicia Rahad from ‘The Robinson’s’.

In the video, the Canadian rapper is wearing a pair of Air Jordan 5, and this re-confirms the rumors related to the deal signed by Drake with Nike. It is not by chance that in Travis Scott’s song "Sicko Mode", Drake clearly sings  "Jesus Christ, checks over stripes, that's what I like".
The virality of the song given by the Instagram challenge and the catchy melody have for sure helped the famous rapper to gain his way back on the podium of iTunes and Spotify’s charts after the release of the album in June.

Absolute genius.