Heinz has created SauceCover: a sofa cover that its sauces can't stain The grease-proof cover is the perfect match for the two new sauces, Spicy Chicken and Fish & Chips

Staining the sofa is the worst thing when consuming fried snacks and tasty sauces, a risk that becomes almost inevitable precisely during moments of maximum relaxation on the home sofa. That's why Heinz has created the SauceCover, a cover made entirely of grease-proof material that protects the upholstery without giving up the pleasure of enjoying crispy chicken and fish & chips in maximum comfort.

Launched together with the Spicy Chicken Sauce and the Fish & Chips Sauce, the cover represents the ironic and functional solution to a real problem that everyone knows. Burro Studio took care of the design by reinterpreting the iconic elements of the Heinz world through a pop and contemporary language, working on vibrant patterns, inviting textures and a chromatic palette inspired directly by the two new sauces. The result is a practical but surprising object, capable of transforming the sofa into a protected place and the protagonist of every evening dedicated to comfort food.

The social media campaign tells this idea with a film that borrows the language of design and home decor to overturn it in a more colorful, informal and relaxed key. In the video, two friends enjoy the meal on the sofa, the inevitable drop of sauce arrives, but instead of jumping up worried they continue serenely thanks to the SauceCover, while the narrator emphasizes how Heinz makes the food even more appetizing and the sofa safer.

Produced in a limited edition for a group of influencers and media who will test it for the public, the Heinz SauceCover will not be available for purchase to the general public but will serve to demonstrate how a small object can make comfort food rituals even more irresistible without any compromise. A creative approach that starts from the real habits of consumers and transforms them into a memorable, useful, ironic experience perfectly in line with the Heinz spirit.