Here’s what went down at the Havaianas and AW LAB event in Milan A day dedicated to creativity and summer

On June 9 in Milan, Havaianas and AW LAB launched an activation celebrating the arrival of the summer season with a burst of creativity. At AW LAB’s flagship store on Via Torino 22, the communities of both brands came together for a customization experience centered around Havaianas’ iconic flip-flops. The initiative, now open to everyone, is active in all participating AW LAB stores and allows customers to receive a special charm with the purchase of at least one pair of the Brazilian brand’s flip-flops: a unique opportunity to have fun with charms and pins and kick off the summer on the right foot. The event perfectly reflects the creative spirit and originality of Havaianas and AW LAB, encouraging everyone to unleash their imagination and individuality to create a truly one-of-a-kind item.

This summer, the two brands’ activations in Italy do not stop here: the initiative will also arrive on June 16 and 17 in Naples, at Via Toledo 16, where visitors will also be able to immerse themselves in the brand’s summer atmosphere thanks to a DJ set by Rossella Essence and Kevin Lopes.