Terrazza MARTINI conquers summer from Milan to Noto and Forte dei Marmi The iconic Milan-born Terrazza will rock the Italian summer with an exceptional tour from North to South

There’s a moment during summer when the daylight softens and time seems to slow down. It’s aperitivo hour – perhaps, the most beloved social ritual of Italians, a unique moment of relaxation and pleasure that has become synonymous with the inimitable Italian lifestyle. Among the most important ambassadors of the aperitivo culture is MARTINI®, the legendary vermouth producer that has made history and that, this summer, will bring its iconic Terrazza MARTINI® beyond the borders of Milan, landing in two strongholds and symbolic cities of the Italian summer: Noto and Forte dei Marmi. Born in 1958, the Terrazza MARTINI® in Milan represents a symbol of Italian lifestyle. With its breathtaking view of the Duomo and the city skyline, it has hosted historic events such as the premiere of La Dolce Vita in 1960 and, more recently, the 60th anniversary of Vogue Italia in 2024. It is a place that has played a central role in the cultural life of the city, becoming over the years a true landmark. But this summer, the brand will bring the concept of its Terrazza across Europe, on a summer tour that will reach Sicily and Versilia, among the others, landing in two different cities united by a unique aesthetic, making them perhaps the ultimate resort locations in Italy.

In Noto, a splendid baroque gem in eastern Sicily, the Terrazza MARTINI® has come to life in the stunning setting of the Gagliardi Boutique Hotel, and will remain open until November. Here, among golden architecture and Mediterranean scents, the slow, authentic rhythm of Sicily meets the elegance of the MARTINI® aperitivo. In Forte dei Marmi, on the other hand, the event will take place at Il Giardino, where Terrazza MARTINI® will open to the public with a special two-day event on July 11 and 12 and, throughout the summer, will offer an immersive experience dedicated to the true Italian aperitivo, with signature cocktails and a meticulously curated aesthetic. Visitors will find the iconic MARTINI® Americano, a legendary cocktail with a citrusy and bitter profile, a perfect balance of freshness and character. The new highlight for summer 2025 will be the MARTINI® Bianco Spritz which, with its vanilla notes and light bubbles, will give a touch of freshness to the scorching days and outdoor aperitivos of the Italian summer. With this initiative, the brand not only celebrates the aperitivo as a daily ritual but transforms it into a memorable experience, a journey to be explored made of beauty, history, encounters, and sharing. Whether it's a metropolitan skyline, the Tuscan sea, or a baroque landscape, what matters is that there’s a terrace, a cocktail in hand, and time to savor every moment. And always remember: DRINK MARTINI® RESPONSIBLY.

To gain early access to Terrazza MARTINI® in Forte dei Marmi on July 11 and 12, simply register at this link.