Fashion, caffeine and good vibes were all present at the Primavera Sound Festival thanks to Pull & Bear

For the 23rd consecutive year, the Primavera Sound Festival, with its 147 concerts and 14 stages, took over the Parc del Fòrum of Barcelona this weekend. A festival that means, of course, music, good vibes, and good company, but also festival outfits to find, few hours of sleep and lots of fatigue. Two problems that Pull & Bear thought of by creating the Primavera Sound Café by Pull&Bear, a place where fashion, music, and coffee merged in a vibrant atmosphere from the very first afternoon till the very last DJ set. Between the Charli xcx concert, FKA Twigs’ show, or even the surprise DJ set by Tame Impala, the specialty coffee from Nomad Coffee, continuous DJ sets, as well as the exclusive Primavera Sound Café capsule collection by Pull&Bear, created in collaboration with illustrator TOT PER RES, awaited festival-goers for a well-deserved break.

An iced latte in hand and while fitting sessions of sweatshirts, t-shirts, accessories, and caps from the exclusive collection were underway, DJs followed one another under the Pull & Bear kiosk. Starting with DJ Malena, who kicked off with an intense and magnetic set, weaving dark and hypnotic techno rhythms that captivated the crowd from the start. She was followed by Greta, who transformed the stand into an open-air dance floor with a warm and sophisticated house selection that immediately synced with the energy of the space. The evening ended with Brieela, whose eclectic set mixed R&B, pop, and garage in a smooth and carefree flow. With shade to protect festival-goers from the sun, fresh air, good coffee, and a steady musical rhythm, the Primavera Sound Café by Pull&Bear quickly established itself as one of the must-visit spots of the festival from day one, quickly embraced by influencers such as Rayan Lvtt, Yuulieta, Gabriele Greco, Bruna Bear, as well as Oliver Bromfield and Rayan Lvtt, who stopped by the café to showcase their looks.

The good vibes also continued on the second and third days, with the exclusive extended DJ set from the Pachanga DJs, who took Pull & Bear’s temporary café to the next level. Their set, which mixed classic reggaetón, irresistible edits, sophisticated perreo, and unexpected pop gems, transformed the Pull&Bear space into an open-air dance floor. With vinyl as the only format, the sound took on a special texture, both nostalgic and vibrant throughout the weekend. With its exceptional setting, continuous music, quality coffee, and unique collection, the Primavera Sound Café by Pull&Bear definitely offered festival-goers a little corner of paradise in the heart of a bustling festival, creating a true crossroads where fashion, culture, and hospitality meet, consolidating its role as a major cultural and social hub of Primavera Sound Barcelona 2025.