What went down at the L'Entropiste x nss France party

On February 26th, in the heart of the 4th arrondissement of Paris, the scents of Entropiste Paris reached the noses of a multitude of curious individuals with the opening of its very first flagship in the City of Light. And to celebrate this new olfactory arrival in France, the brand joined forces with nss France and welcomed guests yesterday for a unique evening, filled with encounters, fragrances, and good vibes. In a discovery atmosphere, guests took part in the creation of a perfume, guided by an expert nose. And while neither chaos nor confusion were on the agenda yesterday, l'Entropiste and its story proved that it wears its name very well. In a tribute to the mystery of life, evolution, and the beauty of its transformation, disorder, and creations, the brand embodies a powerful concept, a deep philosophy of life, human evolution, and a holographic vision of its creator.

The success of l'Entropiste lies precisely and deeply in this coherent imbalance: by deliberately introducing chaos into its perfumes, the brand achieves a certain level of harmony through unexpected contrasts and a deliberate tension between the contradictory forces of the perfume notes. If you couldn’t attend the event hosted by nss, you can still find l'Entropiste creations at 59 Rue des Francs-Bourgeois, where the perfumes are not only sold but also created in the brand's laboratory, and where the bottles can be refilled once you've quickly emptied them. An art gallery open year-round will also showcase works from emerging and established international artists in the store, with a strong desire to combine the worlds of perfumery and art. The flagship will be open 7 days a week (Monday to Saturday: 11 a.m. to 8 p.m. and Sunday: 11 a.m. to 7 p.m.).