Even Pornhub is affected by the success of Sanremo

The world's leading adult entertainment site Pornhub revealed through data analysed for Rolling Stone Italia a record traffic drop of -17% on the evening of 7th February, during the first evening of the 73rd edition of Sanremo. The event, aired on Rai1 and presented by Amadeus, Gianni Morandi, and Chiara Ferragni, recorded a 62.4% share, the highest since the '95 edition.

Since 2017, Pornhub has been monitoring audience figures during the evenings of Sanremo, but over the years there has never been such a loss of traffic. Last year, for example, the drop in hits during the first night of the festival was only 3.8%. According to the results provided by the company, last Tuesday's drop started around 7 p.m. and intensified as the start of the Festival approached. The most serious peak of -17% was found around 11 p.m., just as Pooh performed on the Ariston stage, before returning to its usual levels by 1 a.m., and soaring by 7% at 2 a.m., when the Festival was over. The regions that recorded the most intense decrease in traffic standing out on the charts include, apart from Liguria (-13%), Friuli-Venezia Giulia (-15%), Campania (-11%) and Trentino (-10%).