Erik Brunetti presents Art show and book signing FUCT

A major exhibition to celebrate 20 years of history of the brand FUCT. 

FUCT streetwear existed before the term was created. Born in the 90s, the brand from the beginning manifested a deep bond with the skate culture, helping to take the time to make that culture a status of true "worship." 

Driven by the provocative vision of the creator, the artist Erik Brunetti, FUCT quickly becomes one of the most influential American streetwear brand. 

True reference for the "Street fashion", the brand is known for having reinterpreted FUCT logos and frames emblematic of American culture, turning them into "images extremely controversial and carefully constructed" as stated by the same Brunetti FUCT introduction of this book, published by Rizzoli new York. 

Over the years, the brand has worked on advertising campaigns for many companies, artists and designers, interpreting them with his controversial and visually appealing look, making them particularly significant even on an artistic level. 

About the brand, the director Aaron Rose says that "FUCT has developed a look and a style that embodies the youthful rebellion to the authorities, with a keen eye on style." 

Also because of the criticism fueled by the most conservative of public opinion, FUCT you can consider today the archetype of the American counterculture. 

For the first time in Italy Erik Brunetti exhibited his artwork the most important part of Slam Jam Milan, he will be right to do the honors. 

Don't forget: 

Via Paoli, 5.3 

Opening & book signing on September 25 from 19:00 to 22:00 

Art Show September 25-October 2 

Every day from 15:00 to 21:00 

Free entry