Browse all

Gareth Pugh is leaving Paris for New York

immersive live performance

Gareth Pugh is leaving Paris for New York immersive live performance

Even if for only one season Gareth Pugh moves from his beloved Paris, where he lived and worked for six years in New York where he will present a fashion show that will include an immersive "immersive live performance" where we can expect pretty much everything. 

"Fashion is very stuck in ITS ways, and I wanted to present something That would make people think, and maybe move the needle a bit," the designer Inglese Told the New York Times. "I know it's a big risk," he added. "And I'm worried. But I think it's good to light a fire under your bum every once in a while." 

"I know this is a business, and we need to sell clothes, but it is Also about image and inspiration, and sometimes a live show can miss the mark a bit," Pugh said. "The lights go up, the model walks out, and you lose control of it. It's really important to not only communicate, 'This is a nice dress' or 'This is a cool trouser,' but to sell the dream." 

We are confident that Pugh will make a outstanding job riproponendoci one of his eccentric and fascinating show. 

See you on September 4.