Dunhill will be the next guest designer at Pitti Uomo Next January, British tailoring flies to Florence

Dunhill will be the Guest Designer at Pitti Immagine Uomo 111, scheduled in Florence from 12 to 15 January 2027. The British maison will present an exclusive salon-style show on the evening of 15 January, bringing to the stage the creative direction of Simon Holloway, who has led the brand since 2023. The participation fits into the longstanding dialogue between British culture and Florentine artistic tradition, united by a shared commitment to aesthetic research, quality and craftsmanship. Holloway's project at Dunhill reinterprets the contemporary man's wardrobe through a British sartorial approach in which formal rigour and comfort coexist within exceptional materials and refined workmanship. Come January, it will be British and Italian artisanal expertise that takes centre stage in Florence, one of the most important showcases for international menswear.