Here’s what went down at the launch of “Mia Parthenope” with Mia Khalifa at nss edicola The new capsule collection born from the collaboration between Sheytan World and J’Adore Napoli

The legend of Parthenope emerged from the waters of the Gulf to arrive in the heart of Naples, on Wednesday, June 17, at nss edicola in Piazza San Pasquale. The protagonists of the event were Mia Khalifa and Mia Parthenope, the new capsule collection born from the collaboration between Sheytan World and J’Adore Napoli. Khalifa was the special guest of the exclusive public meet & greet, accompanied by a party in Piazza San Pasquale with music by Sebastian Heredia and Liana Segev. Special partners of the event included Pizzeria Gorizia and Il Bikini, whose contribution made the entire day unforgettable.

The name of the collaboration, Mia Parthenope, recalls the Greek myth that accompanies the birth of Naples, an imaginary world that finds its fullest expression in the figure of Mia Khalifa, who has always escaped traditional categories. From this encounter, the capsule collection was born, composed of an exclusive bikini signed by Sheytan World and four special pieces inspired by shells, submerged treasures, and symbols of the Mediterranean. A wardrobe that reinterprets Parthenope as a modern muse, capable of connecting the historical roots of the city to a new aesthetic vision. «Imagine the feeling of immersing your hand in the sea and pulling out a handful of whatever you might find on the seabed,» Khalifa said, describing the creative imagery that gave life to the collection.

The collection is available on the website of J'Adore Napoli and is officially on sale at the nss edicola in Piazza San Pasquale, Naples.