Max Mara festeggia le donne nel cinema ai WIF Honors 2025 Il gala si è tenuto a Los Angeles lo scorso 6 novembre

With the start of November, the awards season has officially kicked off in Los Angeles. Among the events opening the calendar, the WIF Honors 2025 stood out as one of the most significant moments, not only for the names involved but for their ability to intertwine glamour, activism, and industry. On Thursday, November 6, at The Beverly Hilton, WIF (Women in Film) hosted the new edition of its annual gala, presented by Max Mara, a brand that has supported the initiative for years and continues to embody its legacy. The theme chosen for this year, “Unity”, highlighted the urgency of a more inclusive industry, one that concretely supports the work of women and non-binary professionals in film and television. This commitment translates into tangible actions: scholarships, mentorship programs, and visibility opportunities for emerging talents, all funded through the proceeds raised during the event.

Max Mara’s presence went far beyond that of a sponsor — the brand was at the center of the evening’s most anticipated moment with the presentation of the Max Mara Face of the Future Award® 2025 to Maude Apatow, awarded by Maria Giulia Prezioso Maramotti, granddaughter of the founder and a member of the group’s board. The accolade, celebrating its twentieth anniversary this year, has become an integral part of the WIF Honors’ identity — a recognition that bridges fashion and cinema by highlighting actresses who embody elegance, determination, and a contemporary vision of femininity. The anniversary celebration was introduced by Maria Bello and brought together several past winners on stage, including Lili Reinhart, Elizabeth Debicki, and Zoey Deutch.

Sharing the stage with her were names like Jamie Lee Curtis, who received the Jane Fonda Humanitarian Award directly from the Hollywood icon, Kristen Wiig, honored with the inaugural Icon Award, and Tessa Thompson, Dede Gardner, Gabrielle Nadig, and Nia DaCosta for the film Hedda, winners of the Crystal Award for Advocacy in Film. While maintaining its distinct Hollywood elegance, this year’s WIF Honors took on a more grounded and purposeful tone, focusing on building an industry that recognizes talent as a collective force rather than an exception. And in this balance between fashion, cinema, and commitment, Max Mara’s presence remains one of the most consistent and enduring within the international cultural landscape.