Moschino's manifesto for the SS25 collection

Fashion can be a true stage where each of us becomes the protagonist of our own story. With the new SS 2025 campaign, Moschino chooses to showcase theatricality and individuality, offering images that celebrate self-expression with the intensity of an auteur film. Photographed by Willy Vanderperre, the campaign evokes the boldness and visual impact of Italian cinema: models Arol Monteiro, Diane Chiu, Selena Forrest, Elise Crombez, and Alex Consani move through a surreal set, interacting with giant graphic posters that are torn, twisted, and bent as a conscious break from tradition.

Moschino's identity emerges through iconic details: playful prints, irreverent slogans, and trompe l’oeil marine motifs, enriched with pearls and deliberately exaggerated textures. This blend of nostalgia and modernity is further enhanced by a minimalist white background that highlights the models’ stage presence and the expressive power of the garments. The campaign’s narrative unfolds as an act of rebellion and self-affirmation, where the individual takes control of their own story through style. It is a tribute to Italian art and Moschino’s bold personality, making fashion a powerful creative language.