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Live your last days of glory

GCDS's Athletic Death FW 12-13

Live your last days of glory GCDS's Athletic Death FW 12-13

L'ultimo progetto video di nss e GCDS - 'Last Days of Glory' -, candidato ad ASVOFF 5 ma censurato per 'uneasy contents', verrà rilasciato sul web la prossima settimana; oggi pubblichiamo la contemporanea campagna della collezione invernale di GCDS, 'Athletic Death', che ne anticipa l'atmosfera underground.

 

ATHLETIC DEATH - la collezione

Una crew di ragazzi esili dentro a vestiti over, con stampe che richiamano l'eden e la morte, la religione e 'La Haine'.

Logo culture forte, street wear total black: gli anni '90 non sono soltanto un'epoca, ma un'idea che diventa fil rouge poetico e rasato allo stesso tempo.

Sono tigri e farfalle, identità unisex accattivanti. 

Contaminazioni dallo sport e dall'atletica rivisitano la radice street insita nel concept, e quello che in definitiva viene alla luce è comunque un fitting elegante, che deve essere indossato da una personalità profonda.

Bomber indossati con camicie totalmente abbottonate, tracksuit, cap e sneaker alte.

Iconografia resa reale, border-line couture che ti guarda fissa negli occhi.

 

 

The last video project by nss and GCDS - 'Last Days of glory' -, candidated at ASVOFF 5 but censored for 'uneasy contents' will be released on web the next week; today we publish the contemporary GCDS's campaign, 'Athletic Death', prefiguring the underground atmosphere.

 

ATHLETIC DEATH - the collection

A crew of thin guys dressed into oversized clothes, covered by prints that remind eden and death, religion and Mathieu Kassovitz's 'La Haine'.

A strong logo culture, total black street wear: nineties are here not only an age, but an idea that's now become a poetic and -at the same time- shaved fil rouge.

They're tigers and butterflies, charming unisex identities.

Sport and athletic contaminations renew the street roots incidental to the concept, and what comes out ultimately is in any case a smart fitting, that has to be worn by deep personalities.

Bombers with completely buttoned shirts, tracksuits, caps ad sneakers.

Iconography made real, a border-line kind of couture that's still gazing you.

 

CREDITS 

Daniel Bamdad @Success Models

Benjamin Dukhan @Rock Men

Younes Bendjima @Rock Men

Simon Nygård @Izaio Models

Krimo Yahyaoui

Leonard Petit

Luciano Parisi

Remi Felipe

Ricardo Abrahao

Hugues Dieudonné

Igor Chernyak

Gwenaelle Wieners

PHOTOGRAPHER: Ilaria d'Atri

STYLIST: Mariaelena Morelli

HAIR&MAKE-UP: Giulio Panciera

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