MSGM and Duccio Maria Gambi launch an eco-sustainable capsule

The brand led by Massimo Giorgetti presents the capsule collection L’inverse in collaboration with Italian artist Duccio Maria Gambi: it's the latest chapter of the Fantastic Green line, MSGM's project that emphasizes sustainability. The collection, which includes hoodies, crewnecks, and t-shirts, takes inspiration from the concept of L'inverse, encapsulating the essence of the project, symbolizing the intriguing dialogue between natural and artificial elements. Through carefully curated color additions, the collection showcases the transformation within the cut blocks, an artistically meticulous process orchestrated by human hands. Initially sculpted in onyx, these blocks are then painted, seamlessly blending their innate organic beauty with an artificial touch, resulting in captivating visual contrasts.

Duccio Maria Gambi, a designer who has been trained in radical design and Milanese architecture with a solid theoretical background after studying interior design in Milan, stated at the launch: «My creative process originates from a perpetual search. This usually begins in my workshop, where I make the first sketches, then I start drawing, then I go back to the sketch and then back to the final drawing. Sometimes I get inspired by the workshop itself, understood as a space that I live in every day, a place where things happen that can turn into a real source of inspiration.» The collaboration represents a coherent step for Massimo Giorgetti and the MSGM brand, as it not only supports environmental sustainability but also promotes a dynamic fusion of fashion and art, two sectors that strengthen their bond day by day.