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The new Cities campaign by Balenciaga

Around the world with Demna

The new Cities campaign by Balenciaga  Around the world with Demna

Berlin, Miami, Paris, Rome and Milan are just some of the cities featured in Cities, the new Balenciaga campaign shot by François Prost inside London's Tube in which the touristcore aesthetic joins that of Demna's brand in ready-to-wear and accessories.

Hoodies, caps, shirts, sandals, bomber jackets and other items will be available exclusively in-store in the featured locations, while Paris-themed ones and the new Phantom sneakers will be available worldwide. The full city list includes Aspen, Beijing, Busan, Chengdu, Dallas, Dubai, East Hampton, Hong Kong, Las Vegas, Los Angeles, London, Macau, Miami, New York, Saint-Tropez, Seoul, Shanghai, Tokyo and Venice.

Among the notable new-entries is undoubtedly a reusable porcelain coffee cup with a reusable, machine-washable silicone lid, part of the Objects line. Similar to those used in many coffee shops, the Balenciaga Coffee Cup is designed to be used indefinitely instead of disposable containers and to never be disposed of. Its double wall is designed to keep liquids warm throughout the day. Part of the Cities series, the cup is available with the logo of the city in which it was purchased, as well as two variants with a white or black background.