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The new Valentino Garavani Rockstud X project with Craig Green

Pierpaolo Piccioli celebrates The 10th anniversary of Rockstud with an ambitious collaborative project

The new Valentino Garavani Rockstud X project with Craig Green Pierpaolo Piccioli celebrates The 10th anniversary of Rockstud with an ambitious collaborative project

To celebrate the tenth anniversary of the introduction of Rockstud studs in Valentino's collections, Pierpaolo Piccioli presented the Valentino Garavani Rockstud X project. The project will include a series of collaborations with international designers, brands and artists who will give their interpretation of Valentino's famous "Stud". The "Stud" is now the symbol of the resignification wanted by Piccioli for the brand's languages, recalling both the punk atmosphere of the studs and the bugged construction of the Roman noble palaces. The first personality to give his twist to the "Stud" will be Craig Green, who will create a unique item reinterpreting the aesthetic language established by Piccioli ten years ago.

Details about the product, its presentation and distribution have not been disclosed but this unprecedented collaboration is bound to cause discussion. In addition, Green's will be only the first of the big signatures on the Valentino Garavani Rockstud X project, which will become a real laboratory in continuous activity in which the "Stud", true signature of the ten-year regency of Piccioli, will see expanded and enriched its identity along with that of the brand – a process already started with the spectacular fashion show held in Milan during last fashion week.