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The 80s denim in the Wrangler x Opening Ceremony capsule

The Wrangler's archive reinvented in a streetwear mood

The 80s denim in the Wrangler x Opening Ceremony capsule The Wrangler's archive reinvented in a streetwear mood

Wrangler is one of the oldest and most popular jeans brands in the world. Its history began in 1947 in Greensboro (North Carolina), making jeans, jackets, and shirts for cowboys which over time entered our wardrobe selection. Now, the company launches a collab with Opening Ceremony that reinterprets some of its key items from the Eighties and Nineties, years in which denim jackets and jeans were among the most loved item. 
The result is Value, a limited-edition capsule collection made completely of organic cotton including checked shirts, graphic Ts, hooded popper jackets with retro color-blocking. Denim garments are a must-have: from wide-leg jeans, overalls and oversize cargo pants to boxy jackets. Zips make the trousers and jackets removable, a call to experiment with our own looks. 

Value, the collection’s name, it referes to the department store that in the ‘90s sold the original Wrangler garments.
The new items have a street style vibe and are available exclusively in Opening Ceremony stores and on its website with prices ranging from 36 euros for a T-shirt to 130 euros for a jacket.