PUMA constantly looks at its sporting heritage to inspire the new and futuristic design of Sportstyle sneakers. This year with the relaunch of the Running System (RS), a cushioning technology born in the 80s, it is spread from scratch, stripping the silhouette to the base and then build it with materials, aesthetic details and modern technologies. In fact, '0' is the starting point for the reinvention of unique moments in culture, where the future meets the "back", so the past.

The guests lived a unique experience, retracing the various stages of the unique history of the RS through the archive gallery with the OG styles of the 80s such as RS-Computer, RS-100 and RS-1, followed by the central installation in which the new RS have been exposed, namely RS-0, RS-350, RS-100 and RS-Computer.

All the new styles of the RS-0 collection so, the RS-0 Sound, RS-0 Optic and RS-0 Gaming will be available in the next months, have been presented in colored glass installations with the aim of telling the new stories of reinvention focused on different cultural pillars such as Music, Photography and Gaming.

It was the first time ever where PUMA presented its new and exciting collaborations with SEGA, Polaroid, Roland and Ader Error.

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PUMA presents the new RS collection! A unique experience where the future meets the past! | Image 1
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The first drop of the RS collection, the new RS-0, will be available in the Puma stores and in the best lifestyle retailers starting from Thursday 19th April.