Kris Van Assche celebrates his tenth anniversary with Dior Homme working with the myths of his adolescence.

So, after choosing David Gahan as the protagonist of the FW17 campaign, for that SS18 he hires the Pet Shop Boys (Neil Tennant and Chris Lowe). The British duo pose with actor Charlie Plummer and Andreas Wolf models, Henry Rausch and Anton Jaeger daventi goal by David Sims.

The shots, which alternate colors and black and white, evoke a romantic and nostalgic mood, which is also reflected in the clothes. Here the traditional Dior tailoring merges with varsity details as to underline the transition from adolescence to adulthood.

Dior Homme choose the Pet Shop Boys as the star of the advertising campaign SS18 Together with the actor Charlie Plummer brings out the romantic side and nostalgic collection | Image 0
Dior Homme choose the Pet Shop Boys as the star of the advertising campaign SS18 Together with the actor Charlie Plummer brings out the romantic side and nostalgic collection | Image 1
Dior Homme choose the Pet Shop Boys as the star of the advertising campaign SS18 Together with the actor Charlie Plummer brings out the romantic side and nostalgic collection | Image 2

A rain of red roses enhances the garments created by Van Assche also in collaboration with the French artist François Bard.

Along with the photographs, the beginning of the Dior Homme week presented a direct visual of the same Van Assche, with Heart Pet Shop Boys soundtrack and Charlie Plummer as the protagonist.

 

Dior Homme Spring/Summer 2018 Campaign - Pet Shop Boys