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Introducing the new Balenciaga logo

For a structural and effective avant-garde

Introducing the new Balenciaga logo For a structural and effective avant-garde

Like Raf Simons for Calvin Klein, so Demna Gvasalia, creative director of the French Maison Balenciaga, decides to revolutionize the aesthetics of the brand with a new logo.

It remains the bicolor style, but a new bold black writing appears on a gray background representing the new creative direction of the Maison, centered on a structural and effective avant-garde.

What do you think?