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Golden Allure: a tribute to the femininity of the Air Max 97 Gold

The world of Italian high craftsmanship meets the sneaker culture in the new nss factory project

Golden Allure: a tribute to the femininity of the Air Max 97 Gold
The world of Italian high craftsmanship meets the sneaker culture in the new nss factory project
Golden Allure: a tribute to the femininity of the Air Max 97 Gold The world of Italian high craftsmanship meets the sneaker culture in the new nss factory project

Golden Allure is the new project by Nike and nss factory, that pays tribute to the Nike Air Max 97 Gold with an all-feminine concept.

From the creative synergies of four jewelry designers and four style icons, a limited production of gold creations turns the famous silhouette into a real gem. Through the shots of Carolina AmorettiChiara Capitani, Veronica FerraroMichela D’Angelo e Sara Lecci wear and interpret the jewelry made by Co.Ro. JewelsVoodoo JewelsPaola Grande Gioielli and Aliita with class and personality.

Golden Allure successfully combines the world of high craftsmanship with the sneaker culture, paying particular homage at the iconic AM97 Gold, the new object of female desire.

 

 

Photography Carolina Amoretti 
Set designer Micol Riva 
MUA Guia Bianchi 
Photographer assistant Mattia Greghi
Art direction & production nss factory 
 
Talent Chiara CapitaniVeronica FerraroMichela D’AngeloSara Lecci
Designer Paola Grande GioielliAliitaVoodoo JewelsCo.Ro Jewels