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Beyoncè presents Ivy Park SS17 campaign

Summer never seemed so far

Beyoncè presents Ivy Park SS17 campaign Summer never seemed so far

In these days there are many news and rumors about Beyoncè. People talks about her pregnancy, the beautiful photos that accompanied the announcement of the happy event, her participation at the upcoming Grammy Awards, and her daughter's possible beauty line.But Bey is also a capable fashion businesswoman and this is demonstrated by the success of Ivy Park, her activewear line, which is now back with the SS17 collection. Like in her first collection, even the new one propose unisex and classic garnments where streetwear and classic sportswear come together to create a series it-pieces - like  oversized sweats, bomber jackets, leggings, body with details inspired by lingerie, fitted tops - with the only difference that this time are added more colours: earth tones, khaki shades and baby pink. The advertising campaign, shot by photographer Zoe Ghertner, is a strong encouragement addressed to women to love their body and has for protagonists, along with Queen B, the actress Yara Shahidi, the model Sophie Koella, the daughter of Lauryn Hill Selah Marley , the musicians X Chloe and Halle SZA.