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Stüssy SS17 campaign

By Tyrone Lebon

Stüssy SS17 campaign By Tyrone Lebon

Stüssy loves New York. The streetwear brand returns with a lookbook that pays homage to the Big Apple and its inhabitants. Behind the lens again Tyrone Lebon, who after shot for the label Los Angeles, Tokyo, Kingston and Paris, travels from borough to borough, capturing the life and spirit of New York. With a surreal and at the same time contemporary take mixed with vintage and colorful graphics, he photographs the pieces of the new spring-summer 2017 collection and together some local characters of the metropolis as the musician Princess Nokia in Harlem, the porn star Stoya with King Kong, The Guardian Angels, and the heiress and Paris sister Nicky Hilton Rothschild. Each image is an intimate journey into the soul of New York City and a modern and contemporary frame to observe the new Stüssy's collection will drop in stores and online February 10.